About Color Wow
![](https://cdn.shopify.com/s/files/1/0558/3621/3398/files/4160b92a-0d1f-48a2-a717-8b9b4c53bbb7.__CR0_0_1940_1200_PT0_SX970_V1.jpg?v=1646691336)
Color Wow Root Cover Up
At Color Wow, they’re fanatical about the ingredients that go into their products. No harmful ingredients would ever make it into a Color Wow Formula. Plus, they take it one step further. They banned over 60 ingredients commonly found in other hair care formulas that can darken or distort your color.
6 Reasons, Color Wow Root Cover Up is the #1 Award Winning Root Cover Up:
- Just press, no mess!
- Stays in until shampoo'd out.
- Reflective mineral powder.
- Never stiff, sticky or waxy.
- Great value! 6 month - 1 year usage.
- No waxes, parabens, dyes, PPDs + cruelty free!
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