About Schwarzkopf tbh
tbh – true beautiful honest is our first multi-dimensional permanent hair color that creates authentic color results as close to natural hair color as it gets. Illuminating the hair's natural highs and lows for a healthy glow with a natural shine, tbh – true beautiful honest vegan formula uses naturally derived grapeseed oil, complemented by additional performance drivers, for a truly personalized service.
It is truly unique.
It is beautifully authentic.
It is genuinely honest.
It is tbh – true beautiful honest
Our distinct color worlds are designed to underline each personality...
Natural: Neutral hues with a soft touch of chocolate
Cool: Modern smokey hues that help neutralize the underlying warmth
Warm: Luxury primary reflections, muted by rose undertones
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