About Schwarzkopf tbh
![](https://cdn.shopify.com/s/files/1/0558/3621/3398/files/Screenshot_2022-04-03_153641.png?v=1649014624)
Schwarzkopf tbh
tbh – true beautiful honest is our first multi-dimensional permanent hair color that creates authentic color results as close to natural hair color as it gets. Illuminating the hair's natural highs and lows for a healthy glow with a natural shine, tbh – true beautiful honest vegan formula uses naturally derived grapeseed oil, complemented by additional performance drivers, for a truly personalized service.
It is truly unique.
It is beautifully authentic.
It is genuinely honest.
It is tbh – true beautiful honest
![](https://cdn.shopify.com/s/files/1/0558/3621/3398/files/Screenshot_2022-04-03_152937.png?v=1649014331)
![](https://cdn.shopify.com/s/files/1/0558/3621/3398/files/Screenshot_2022-04-03_153008.png?v=1649014340)
![](https://cdn.shopify.com/s/files/1/0558/3621/3398/files/Screenshot_2022-04-03_153033.png?v=1649014348)
Our distinct color worlds are designed to underline each personality...
Natural: Neutral hues with a soft touch of chocolate
Cool: Modern smokey hues that help neutralize the underlying warmth
Warm: Luxury primary reflections, muted by rose undertones