About Wella ColorCharm

Permanent Liquid Hair Colour

Wella ColorCharm Permanent Liquid Hair Color saturates and fuses with the hair to deliver a TRUE-TO-TONE exceptional hair color that is fade resistant. ColorCharm Liquid Hair Color provides a vibrant palette without boundaries with 68 easily intermixable shades that cover grays with ease from a selection of our neutral, ash, gold, warm and red shades. Gentle fragrance and great conditioning makes ColorCharm Liquid Hair Color the perfect coloring partner.

Permanent Liquid Hair Toner

Wella ColorCharm Permanent Liquid Hair Toners correct or neutralize unwanted warmth on both naturally blonde or prelightened hair and are the perfect partner for creating delicate shades of blonde, like platinum and beige. Wella ColorCharm Toners come in liquid form for quick and easy bottle applications. To be used with ColorCharm 20 Volume Cream Developer.


Build Your Regimen

Permanent Liquid Hair Color

Ensures consistent, predictable results


Formulated specifically for ColorCharm Hair Color

Powder Lightener

Achieve brilliant blonde results with a protecting oil system to lock in moisture while lightening

Permanent Liquid Hair Toner

Ideal for creating delicate shades of blonde


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