About Wella Professional
Shinefinity
![](https://cdn.shopify.com/s/files/1/0558/3621/3398/files/shinefinity_img_1_240x240.jpg?v=1661808947)
Koleston Perfect
![](https://cdn.shopify.com/s/files/1/0558/3621/3398/files/KP-LP-Content-Image-desktop_240x240.jpg?v=1661809128)
Our biggest professional brand, Koleston Perfect is our purest permanent hair color formulated with ME+ technology.
• 1 tube sold every second in the world
• Provides hair bond protection from damage
• Ultra-precision color technology for true-to-tone color
Color Touch
![](https://cdn.shopify.com/s/files/1/0558/3621/3398/files/CT-LP-Content-Image_1_240x240.jpg?v=1661809417)
Color Touch opens up a world of fashion-forward color for you and your clients. Experience the shine and vibrancy of a permanent color with the low commitment of a demi-permanent color.
• Up to 70% gray coverage
• Enriched with Natural Keratin
• Ammonia Free Formula
• Our most versatile non-permanent services in only 15min
• From intense gray blending to vibrant, transformative toning