About Wella Professional


SHINEFINITY will help you achieve a long-lasting color glaze with ZERO lift and ZERO damage, staying true-to-tone even on porous hair. 

Featuring the exclusive Balanced pH technology, SHINEFINITY smoothens the cuticles for healthy-looking shine and a skily hair feel.

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Koleston Perfect

Our biggest professional brand, Koleston Perfect is our purest permanent hair color formulated with ME+ technology.

• 1 tube sold every second in the world

• Provides hair bond protection from damage

• Ultra-precision color technology for true-to-tone color

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Color Touch

Color Touch opens up a world of fashion-forward color for you and your clients. Experience the shine and vibrancy of a permanent color with the low commitment of a demi-permanent color.

• Up to 70% gray coverage

• Enriched with Natural Keratin

• Ammonia Free Formula

• Our most versatile non-permanent services in only 15min

• From intense gray blending to vibrant, transformative toning

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